Investment strategy

Frøy Kapital invests in medium-sized businesses together with other owners. We take active positions and are committed to long-term investments. Our investments are focused on four key areas.

Coastal investments

Between 50 and 70 percent of the capital shall be allocated to investments in businesses located along the coast.

Regional investments

We aim to contribute to value creation in Central Norway, so up to 20% of the capital is invested here.

Property investments

Up to 20% of the capital is expected to be invested in real estate.

Capital placements

To ensure necessary liquidity for future investments, 10-40% of the capital will be allocated to liquid positions.